SEO always has been and always will be focused on providing the most relevant content to what users are searching for.
It is more important than ever that the content you put on your website relates to what your intended audience is searching for.
As a digital marketer you need to know what and how users are searching for information pertaining to your industry and how you can provide them the most relevant answer to their search.
Coupled with that, search engines are in the midst of implementing AI technology to ensure that users are receiving the most relevant content possible for their search query.
In 2022, it is time to fine-tune your keyword research and adjust your content so that you are using the correct keywords associated with what you want to rank for.