SEO In 2022. 6 SEO Trends You Need To Be Aware Of.
What is SEO?
As a quick refresher for anyone managing or running a website, SEO is short for search engine optimization.
SEO is the process of optimizing a website’s content, technical configurations, and link popularity so that it is easier for users to find when they run a search query though any search engine including Google and Bing. Basically, it’s a process to make your website rank higher in search engine results.
How SEO Has Changed In 2022
Website optimization is not a new concept. Most web developers and digital marketers are familiar with the importance of making a website SEO friendly.
The use of keywords and creating relevant content are still important factors search engines use to this day for determining a website’s page rank.
However, new practices are emerging as technology continues to advance and Google’s algorithm is altered. I have compiled 6 SEO trends for 2022 that could help you rank better in search results.
Table of Contents
Speed, Speed, Speed
Page speed still makes the list in 2022.
The reasoning behind this is simple. From smartphones to laptops, it is a given that newer models for the devices we use each day will be released. Newer models entail better technology which will be able to deliver websites to users faster than ever before.
Speed is a known factor that Google uses in determining your website’s ranking. If your website is not optimized for speed, you will fall short in the category for user experience.
Luckily, there are plenty of practices you can implement yourself and tools you can use to optimize your websites speed.
Focusing On Interactive Experiences
SEO is all about the user experience. So, give your users the best experience possible.
Think of this as a way of giving your users the information they are looking for but in a memorable and engaging way. In 2022, text on page is not cutting it anymore. User interactivity is what is keeping people on websites.
We are seeing a big increase in the use of videos, quizzes, and guides. The more interactive the content on your website is, the longer the user will stay, decreasing your bounce rate.
Evergreen Content Is Here To Stay (Literally)
If you’re unfamiliar with the term, evergreen content is content that doesn’t have a “expiration date”.
This is content where traffic will grow overtime because it will remain relevant to what the user is searching for. It is sustainable and long-lasting regarding relevancy, which search engines love.
Write content that will remain relevant to your audience for years to come.
It could be anything from a walk-through guide on how to use your product to a tip-list that can help your audience.
More Focus on User Intent
SEO always has been and always will be focused on providing the most relevant content to what users are searching for.
It is more important than ever that the content you put on your website relates to what your intended audience is searching for.
As a digital marketer you need to know what and how users are searching for information pertaining to your industry and how you can provide them the most relevant answer to their search.
Coupled with that, search engines are in the midst of implementing AI technology to ensure that users are receiving the most relevant content possible for their search query.
In 2022, it is time to fine-tune your keyword research and adjust your content so that you are using the correct keywords associated with what you want to rank for.
Click, Play, Pause, Rank
I’m talking about video here. It is no secret that videos boost your website’s rankings. The reason being is because videos can decrease your bounce rate which is a key indicator search engines use to determine your page ranking.
However, low-quality videos are not going to cut it. It is time to focus on creating videos that will engage your users which will in turn keep them longer on your website.
Uploading videos to your website entail more than just publishing as well. Adding proper title tags, captions, keywords, etc., are all important SEO factors that will increase your page rank.
Mobile-Friendliness
Since 2019, Google has stated that they will begin implementing mobile-first indexing when crawling your website to determine page rank. In other words, the mobile version of your website is now more important than your desktop version.
This aligns with future projections as well. 72.6% of internet users will be using their smartphones to access the internet by 2025.
What this means is that your website needs to be mobile-friendly as soon as possible or it could potentially hurt your overall page rank.
There’s not much more to be said about this. In 2022 your website should be suited for mobile search. It is time to redesign your website and its content so someone using their phone can easily navigate and find the content they are looking for on your website.
Wrap Up On SEO In 2022
There is a lot to unpack with SEO. It takes research and skill to fully implement but at the end of the day your website should meet two criteria.
- Tailored to the search queries you users are using to find information pertaining to your industry.
- Has a user-friendly design and content that will overall increase user experience.